Observations
66% of Traffic is mobile and mobile bounce rate is 65%
Average mobile time duration is 1min18 vs 3min53 in other brands from the company
Sales team has to compensate for lack of information on landing pages regarding events
Hypothesis
By building a mobile-first event page with the right content, users will engage better with the event page, resulting in a higher SignUp Rate and an increase in sales.
Experimentation Methodology
Control (Original landing page)
Variant (New Design)
